Wednesday, June 15, 2016
Learn from BearNakedCustom.com.
It’s no secret that we’re in the Age of the Customer where everything and everyone is connected online and the customer is at the center of it all. Customization, personalization and quick delivery, that’s the name of the game. So how does a business that normally sells through retailers, wholesalers and distributors get close enough to its customers to learn how they behave, what they want, and deliver it to them directly? How does a business get online quickly enough to make a stake in the growing custom market?
Guest speaker Brendan Witcher, Principal Analyst with Forrester Research will join Chris Tutor, VP of Strategy at Bear Naked and Ray Grady of CloudCraze to discuss the opportunity of personalized ecommerce. Through the real world example of BearNakedCustom.com, they will show how traditional B2B companies can quickly pivot to leverage a direct-to-consumer opportunity. They will also demonstrate how a customer-focused platform can benefit the customer and company alike.
Brendan Witcher – Principal Analyst at Forrester Research
Brendan serves eBusiness & Channel Strategy Professionals. He is a leading expert on eCommerce business, consumer behavior, and technology trends in the digital engagement space. He is also a noted authority on technology developments that affect both online and offline commerce industries, as well as vendors that help facilitate delivery of today’s leading strategies and tactics in digital excellence. In his research, Brendan covers such consumer-oriented topics as eCommerce forecasting and trends, customer experience management best practices, personalization capabilities, engagement strategies, customer service solutions, and conversion optimization within verticals that include retail, CPGs, B2B, financial services, media, entertainment, hospitality, and the public sector.
Chris Tutor – VP of Strategy at Bear Naked
Chris Tutor is Vice President of Strategy for Bear Naked Custom and his team led the launch of the online custom granola offering. His favorite personalized blend is jalapeno, dark chocolate, and raspberries in chocolate granola. Chris is a marketing guy with experience in both traditional consumer packaged goods companies and venture-backed start-ups. He is a graduate of the University of Illinois and Harvard Business School.
Ray Grady – Executive Vice President at CloudCraze
Ray Grady is executive vice president at CloudCraze, a native eCommerce solution on Salesforce. With nearly 15 years of executive experience in the B2B commerce space, Ray spearheads CloudCraze growth and strategic investments. Previously, Grady was senior vice president and general manager of Acquia, one of the fastest-growing SaaS providers in the world. He is also co-founder of Acquity Group, which was acquired by Accenture Interactive for $316 million in 2013.