Beer Giant Taps Salesforce and CloudCraze For Better Customer Relations

Sep 28, 2016

Anheuser-Busch InBev, owner of more than 200 beer brands, needed a single platform for different customers and brewed up one on Salesforce and CloudCraze.

Anheuser-Busch InBev (AB InBev) is one of the world’s largest beer sellers, but it didn’t get that way by only signing up big customers. A significant share of its business rests on one-of-a-kind, non-chain bars and eating places and on small retail outlets.

CloudCraze could sit on top of the Salesforce data and begin to develop a picture of how AB InBev was conducting its business and where efficiencies leveraged by a new platform might lie. According to Floris Desimpel, business solutions manager for Europe and global expert at AB InBev, “Salesforce and CloudCraze allow us to differentiate the behavior of our e-commerce portal, depending on the customer.”

Read the full InformationWeek story about how AB InBev taps into Salesforce and CloudCraze to serve up a better customer experience for it’s customers: Beer Giant Taps Salesforce Data for Better Customer Relations