As B2B buyers expect more digital commerce, manufacturers and distributors turn to the cloud to keep pace

Jun 19, 2017

In the world of manufacturing, customer needs are as varied as they are complex. Often, these companies have built long term relationships with their customers based on trusty salespeople to provide recommendations, ensure order accuracy and assist with order logistics, leading with a mantra of “service” as a competitive differentiator. That said, customers are increasingly expecting they should be able to interact in much the same way online. As such, manufacturers must be able to connect and transact with them wherever they are and whenever it’s convenient.

And the rewards are generous for those that do – 60% of B2B executives say their customers spend more overall when they touch multiple channels. Clearly, providing robust digital experiences for buyers will pay dividends in the long term.

To read the full article on Information Age, click here.